Media Campaigns Learning Aim D

The Evaluation

I received a good response overall for my media campaign for Box Clever Events.

As of right now, the Instagram page has a total of 51 followers which keeps increasing every day. The images appear to have have gotten a couple of likes and the feedback that I got on the page suggests that posting more frequently would increase the number of likes and followers that can be collected as well as maintain the number of followers the page already has. This feedback, along with what I received on the promotional video and the poster, has helped me conclude how successful my media campaign was. I thought Instagram would be the best social media platform to use because it has more potential to showcase what The Harton and Westoe Boxing Club and Box Clever Events has to offer. Since only photos and videos can be posted, the audience can see what is there instead of having to visualise it. Since creating this page, the amount of success that it has had can be noted. This page keeps accumulating followers if more posts are added the success will continue to grow.

I created a poster because I believe that handing out or hanging up posters, brochures or flyers is an effective way to campaign. This poster got a good response due to its simplicity. I was told that it is very clear to understand and that it gets straight to the point of advertising the eight weeks of free training that The Harton and Westoe Boxing Club offer. However, it was said that more could have been added to it in order to make it more noticeable.

I released a promotional video for Box Clever Events as a way for the company to become more noticed. I posted this video onto YouTube because it is the most used site for content creators with millions of users every day. The feedback I received on this project was positive in the sense that it made the viewers want to join the Harton and Westoe Boxing Club but there is room for improvement. The viewers said that more text should appear on the screen and the text that is there should have more screen time so that the information about Box Clever sinks in. This is a good thing to take note of for any future media campaigns I may create. By creating this learned even more of what the people would want out of a campaign than just with the questionnaires alone.

Although the overall media campaign for Box Clever Events was a success, there are a few things that I would change. If I were to create this again, I would Facebook instead of Instagram for the social media side. I would make this change because Facebook gives its users the opportunity to review what is advertised. Using this feature can give the public more of a voice and give the new viewers some insight on their personal experiences. Instagram does not have this feature as it only has the ability comment on posts. Another thin that I would change with this campaign is an element of the promotional video. for this I would take the advice I received when I asked for feedback and add more text to it so that the audience can be made more aware of what Box clever Events and The Harton and Westoe Boxing Club have to offer. The final change that I would make to this campaign is   the target audience. If I were to do this again, I would aim the campaign at young women. When scrolling through the official social media accounts and visiting The Harton and Westoe Boxing Club, I noticed that not many of the boxers or trainers are young women as it is mostly male dominated. Overall I would try to help box clever get a wider spread of people join them.