Media Campaigns Learning Aim A

Media Campaigns  Learning Aim A 

The Greatest Showman is a musical which was released on December 26th 2017 and is continuing to be marketed to the present day. From the way the advertisement has taken place, an audience of multiple ages, genders and ethnicities have given this movie a chance. It has been advertised on television, social media and many different events have been held, helping to appeal to multiple different audiences. 

Social Media Presence 

This movie is quite active on social media with pages on Instagram and Facebook and an account on Twitter. Their Instagram page includes videoclips from the film, images of the cast and advertises what each cast member are doing now that the film has been released. Instagram is a social media platform that they will have chosen to use because of the ability to post clips from the movie itself. Posting these clips gives the audience a taste of what the film has in store and can help them decide whether or not it’s something they could be interested in seeing. 

Facebook is another social media platform that they have chosen to use. Their Facebook page, like their Instagram, consists of photos and videoclips from the film. Posting these on multiple different platforms gives them the opportunity to branch out to a larger audience. This is because not everyone as multiple social medias, meaning it can give everyone a chance to see it. When looking through the Facebook page for The Greatest Showman it is noticeable that they have also used this platform as a way to advertise upcoming events that are planned as another form of campaigning. Facebook allows its users to leave reviews on the page as a way allow people to share their opinions on the film. Instagram does not have this feature as it mostly just shows images and videos. However, when you first see the reviews on the page, they are all positive. This will have been done to initially make the person viewing the page want to go and see the movie. 

Twitter is another social media platform that is used to promote this film, using it in the same way as they use Facebook and Instagram: to share photos and videos in order to entice people into watching it. They have also used Twitter in a different way than the other social media platforms as they have tweets sharing how they have campaigned the movie in other ways such as their partnership with Sky. Their Twitter also provides information about the movie’s soundtrack being nominated for a Grammy with lead actor Hugh Jackman tweeting about it himself. They have used this platform overall as more of a way to advertise the other campaigning work that they have done more so than to show selected parts of it unlike the other two platforms. 

Another way that The Greatest Showman has been campaigned is by the release of the film to DVD and the soundtrack to CD, but also with the newest album they have released: The Greatest Showman Reimangined. This album consists of popular artists in the industry such as Panic At The Disco, Kelly Clarkson and James Arthur covering the music from the film. This is a unique way to campaign a movie and will have been done again as a way to get the audience on side. By having popular artists sing their songs, the soundtrack can get more recognition which in turn can make the film more noticed. The singers that are featured on this album could have an influence on their fans, meaning that somebody could hear one of the covers and want to hear the original version and possibly watch the film. The “reimagined” versions of the soundtrack are frequently played on various different radio stations, making it difficult for them not to be heard. The Grammy nominee “This Is Me” from the original soundtrack is also played quite a lot, however not as much as the covers, making the movie’s collaboration with these big artists a very good way to campaign.  

The Greatest Showman has also been campaigned due to their partnerships with Eve Sleep and SKY.  

Eve Sleep is a company that designs mattresses and by using “A Million Dreams” from the original soundtrack they created the notion that their mattresses with give consumers the best night sleep due to their audience believing that they will have “a million dreams” if they buy it. 

SKY is a company that gives people the opportunity to access more television channels that freeview can offer. They also offer a broadband and mobile network. The used Panic! At The Disco’s cover of “The Greatest Show” for advertising purposes to attract new customers in a similar way that EVE Sleep used “A Million Dreams”, by advertising in a literal sense. By using “The Greatest Show”, SKY imply that the greatest shows can be found by using them. 

At the end of 2018 a workshop was created in the UK for The Greatest Showman. This was an event that offered fans the opportunity to perform the songs from the movie. This event was advertised on Facebook and was made to showcase the success that the movie had. The workshop ran for a couple of months and popped up all around the UK. The workshops proved to be very popular with people. Whilst this was after the film had finished airing in the cinema it was timed well. The DVD copy was released on 14th May 2018 in thge UK. The promotions of the workshops would've boosted sales for the DVD copy.

Social media would have been used to campaign this film due to its popularity in today's society and releasing the original soundtrack allowed more people to want to see the film. Recreating the soundtrack made the target audience see that popular musicians are fans of the movie also, giving them another form of merchandise. Creating this campaign across these different platforms was done simply to get as many people as possible to watch The Greatest Showman. This works by getting people who are fans of different artist to listen to the soundtrack and be drawn to watch the movie. This in turn again boosts the sales for the DVD copy.